The colours of the 1970s

In the world of photography, the colours and presets of the 1970s have a magical ability to transport us back in time. These presets evoke a sense of nostalgia, a feeling of bygone eras, and a connection to the past. When applied to modern images, they can infuse a subtle, vintage essence that transports us to a different era.

Bustling cities

Imagine a photography taken in the heart of a bustling city in the 21st century. Skyscrapers reach for the clouds, and futuristic technology is intertwined with daily life. 

Yet, with the gentle touch of a 1970s preset, something remarkable happens. The colours of the image change, taking on an earthy, sepia tone. Hues become muted, and the contrasts are softened. The picture now exudes an aura of a different time.

The effect is striking. Suddenly, a bustling contemporary cityscape feels like a scene from a 1970s movie. There's a warmth, a sense of history, and an unmistakable charm in this transformation. The preset paints the modern world in the soft, faded colours of the past, creating a harmonious paradox between the image's content and its mood.

Despite the temporal dissonance, this blending of eras is what makes photography so fascinating. The 1970s colours breathe life into the 21st century, demonstrating the power of visual storytelling and the enduring influence of past decades on our collective imagination. 

It's a reminder that, while we're firmly planted in the 21st century, our connection to the past is never too far away, and it's often just a click away through the lens of a camera and a well-chosen preset.

Images and story by Sandro Fabbrini - Copyright 2024

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